As we step into 2024, we want to take a moment to update you on our journey and share some exciting developments for the year ahead.
Firstly, we want to express our gratitude for the overwhelming support you've shown us in 2023 and since the launch of Chance. We launched Chance with a mission of positively impacting the world through running; crafting the finest trail-running apparel on the planet and using our community to protect the world in which we run. The response to what we’re trying to do, and for the products we’ve brought to life so far, has been nothing short of extraordinary, and as a startup it took us by surprise – a pleasant one, but one that was nonetheless challenging, with demand far outstripping supply and interest from runners around the world.
Over the past few months, you will have noticed a temporary pause in the release of new products. We want to assure you that this hiatus has not been a result of complacency but rather a deliberate strategic move. We've been hard at work behind the scenes, investing hugely into developing a number of new products that we believe will redefine performance standards in trail running apparel.
Your enthusiasm and feedback have been invaluable, propelling us to strive for excellence in every aspect of our product range. Our commitment to performance and innovation has led us to expand our supply chain, ensuring that the materials and craftsmanship of our products meet the highest standards and are suitable for the most challenging conditions on the planet as we introduce more technical products into our range.
We also understand the importance of creating gear that not only enhances your performance but also stands the test of time. Our goal is to offer you pieces that become enduring additions to your running wardrobe, providing durability and top-tier performance for years to come. Whilst it would have been easier for us to rush ‘good enough’ products to market to satisfy the demand – it was not a compromise we were willing to make.
In addition to our focus on product development, we're thrilled to share that we've been preparing for a significant expansion in our retailer offering and will be partnering with some of the finest running retailers on the planet. This means that our high-performance trail running apparel will soon be more accessible to a wider audience, allowing even more runners to experience the quality and innovation that define Chance.
As we navigate these exciting changes, we want to emphasize that quality remains our top priority. We understand that you choose Chance not just for the style but for the unparalleled performance it delivers on the trails. Rest assured, the forthcoming range has been crafted with meticulous attention to detail, incorporating the latest advancements in fabric technology and design to elevate your running experience.
We appreciate your patience and understanding during this period of building the base. As every runner knows, it’s the quiet work in the background that pays off come race day – and for us, that day is in sight.
Your feedback and loyalty have been instrumental in shaping the future of Chance and we are incredibly excited to share our new pieces with you. As we gear up for the launch of a host of new products in 2024, we're confident that these meticulously crafted pieces will exceed your expectations and that the wait will have been worth it.
The first drop will be in March and then we will be introducing new pieces across the summer and beyond, with much more regularity and taking the 2024 range in its entirety, we couldn’t be happier.
Thank you for being an integral part of the Chance community. We're excited to embark on this journey with you, and we can't wait to share the fruits of our labor in the coming months.
Stay tuned for more updates, and for now – happy trails.
Christan + Tom
Founders, Chance ↑
